This project explores the different aspects of consumer culture. Silicon Valley’s tech giants have become our new gods and taken over everyone’s privacy. We sacrifice human lives and work to death to buy the happiness created by the iconic brands, unaware of how deep we are trapped in their ecosystems, which seem impossible to part from. Quite similar to how religions implant fundamental beliefs that are hard to change even after generations.

Consuming particular products or brands has become a value indicating social divisions. Products that we don’t need but advertisements, as the engine of consumer culture, brutally force us to purchase. It is a perpetual circle of consumption and production. Pollution as one of the outcomes of this giant production machine is a threat to our environment.
We all have seen tragic photos of how our waste disposal affects wildlife, endangered animals, and plantations. One of the main unfortunate aspects of this phenomenon is that we are getting used to these traumas. Being such arrogant and selfish creatures, I think showing ourselves suffering might be more effective and make us produce and consume more consciously.

In this series of works, digital manipulation and photography have been used to depict us as both the “cause” and the “victim” of consumerism. The goal is to reconsider our less explicit layers of modern life and emphasise the value of humans.